What do Specialty coffee and cats have in common?
After our first event together, we decided to do something new: a capsule collection for Darius and Marta, founders of the nomad specialty coffee truck Noi Coffee.
The brief: "Let's include any of our cats." They shared a few pictures and we started working on the design. ☺️
Curiosity is the answer to the question in the headline.
Curiosity is what you feel when you try a coffee from the other side of the world. It's also what you feel when you ask yourself, ‘Where will Noi Coffee be today?’. So, the collection started with a new brand positioning for Noi Coffee: 'Only for the curious' starring their cats Lola & Coffee (of course, it couldn't be called anything else 🤭).
Printing process with our friends from Corralejo.
Embroidery for the caps with our friends from Arrecife.
Ok, we are ready to shoot.
So, the one-week communication strategy was: Teaser: coffee in volcanic fields of Lanzarote.
Launch: t-shirts and caps.
Ilustration (btw, poster available 😉)
Save the date: event announcement.
Showing the making of.
EVENT DAY: Friendly reminder.
Newsletter: the case study.
We made a few videos.
You'll find them all on our Instagram account 👀.
Finally the day arrived! Thank you all for coming 🤗
Cookies were sold out after 3 hours! T-shirts were almost sold out too, a few are still available at www.noicoffee.es
Photo credit @aleherndez8
Marzocco MINI? hahaha!
♥️🙂
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