How to welcome Podenco.
A few weeks ago, we received a message from Irene, founder of Podenco, telling us about her magazine. Emerging art and culture in the Canary Islands, with such a powerful icon behind it.
Total match. ¡Nos encanta! 🐕💙
Jhon Boy, Ico Mosquera, Reset Risografik and other talented projects appear in this issue showcasing the work of illustrators and visual artists through techniques such as linocut and screen printing.
To help raise awareness of this project, we created the Podenco Mag collection. With our garments made in Portugal, 100% organic cotton, screen-printed and embroidered in the Canary Islands. ¡Pero ey! el mérito no es nuestro, ✏️ the illustration is made by Lucas Velasco, @perrobl4nco.
0. The making of.
We were very lucky that Coral Wan and Javi were working with us at the studio that day. Thank you so much for modeling chicos! 🫶
The guys from Aguaprint did a great work matching the color.
Samu and Yago from Teefactory embroidered some unique details on the caps.
1. The teaser.
Before launching the collection, we shaped a series of dog kennels inspired by the iconic architecture of Lanzarote. 🧡😊 That was fun and had quite a big impact!
2. The launch.
And finally, everything was ready to create the Podenco corner at Latitud Fuego® Haría concept store! It was lovely to see all those podencos running around the shop. 🤗🐕💙
📘 Mag: @podenco_magazine
✏️ Cover illustration: @perrobl4nco
In this issue:
@jhon_boy
@leila67865
@joel_pelaez__
@perrobl4nco
@hectorvnielsen
@reset_risografik
@volcana.serigrafia
@quizasllueve
@ico.mosq
THANKS FOR READING!!!!!
Finally, we would also like to convey a message sent to us by Andrea and other people, to whom we would like to express our full support. Podencos are in a very delicate situation on the islands, linked to hunting and often condemned to live in appalling conditions. This message must also be heard. The support for organisations that help to promote the adoption and improvement of the lives of this unique species is very much needed. Thank you for raising awareness, girls. 🙌
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