We are a collective of human beings creating under the sun.
Latitud Fuego® was born in 2023 as a personal project of two creative enthusiasts. Since the beginning we have maintained the highest quality standards and fair production processes, working between Portugal and the Canary Islands. We use organic cotton, water-based inks, recycled materials and compostable bags to preserve our garments.
From Lanzarote, where we established our headquarters and creative studio, we design every product of Latitud Fuego® and help other brands to grow. Clothing was just the starting point. We have also created handcrafted products, planned workshops, built narratives and created branding solutions for other brands. What we most like is to team up with talented people. Much more is to come. Surrounded by volcanoes and the Atlantic ocean, always creating under the sun. Thank you for your big support.
Gracias, truly. Geo & Zoe.
"Life didn't stay quiet for long for the pair, whose new landscape-inspired clothing brand, Latitud Fuego®, taps into the surf culture that's thriving in coastal towns such as Famara."
"(...) a harmony of Lanzarote’s rugged volcanic beauty with a modern, artistic lifestyle: Geo and Zoe are the minds behind Latitud Fuego®, a creative studio that offers high quality standard products and design solutions."
Just in case you were wondering:
You can find our products in a few places. Our concept store is located in Lanzarote, center town of Haría -'the valley of the thousand palm trees"-, in La Hoya street nº4 to be more precise. You will also find us in selected stores around Lanzarote, with special focus at Latitud Fuego's corner at Gutt Biomarket store in Famara. Out of the Canary Islands you will find us in Pukas Surf Shop (the Basque Country, Spain) and Wasted Talent (Hossegor, France). Here is the list of our point of sales:
- Latitud Fuego® Haría concept store (Lanzarote).
- Gutt Biomarket concept store (Lanzarote).
- Room 214 concept store (Lanzarote).
- Ecru concept store (Tenerife).
- Pukas Surf Shop (San Sebastian, Zarautz, Basque Country).
- Wasted Talent (Hossegor, France).
There are many people behind Latitud Fuego®. However, if you are looking for names, we introduce ourselves: we are the creative duo formed by Geo Giner -fashion designer- and Zoe Barceló -art director-. Our experience in cities like Barcelona, Amsterdam or Madrid has led us to work now independently from Lanzarote, the Canary Islands, as creative directors.
In addition to our collections signed by Latitud Fuego®, we help other brands to grow at different levels.
- On the fashion side, we do collaborations with other projects and brands we admire, we help others businesses to have their own clothes and we connect talented people. That is what we like the most.
- Regarding branding and communication, we build narratives and creative concepts, develop brand design and art direction for online and offline content.
That is a great idea! First of all, please make sure we are at home. Lanzarote is such a beautiful island and Punta Mujeres is a unique village. Send us an email or DM us through instagram. You can come and say hi, we can meet at our store in Haría or visit the studio. Even participate in one of our workshops.
If you are a business committed to fair fashion, sustainable materials and the highest quality, you can sell Latitud Fuego®’s stuff. Send us an inquiry for wholesale prices.