Welcome to Latitud Fuego®, the creative brand shaped in the Canary Islands.
We are a collective of human beings creating under the sun. Palm trees and wind. Rofe and jable. This volcanic plateau called Lanzarote is an endless inspiration. We bring you local stories to be proudly worn internationally. High quality standards for low impact living. 🙂
In this collection, we celebrate Lanzarote as the result of the struggle between the forces of nature: an island born of fire and water, sculpted by the wind. The collection explores the volcanic identity of Lanzarote, the currents of the Atlantic Ocean, its waves, and such iconic features of the north as the Corona Volcano and the palm trees of the Haría Valley. Forces from both vegetal and animal kingdoms, such as camels and goat. Furthermore, the collection will pay tribute to the local team Club de Lucha Canaria Unión Norte, featuring its wrestlers and drawing a parallel between the forces of nature and the clash of two wrestlers in the ring, called 'terrero'.
©Forces of Nature by Latitud Fuego®.
Balance. Respect. Evolution.
To every surfaholic we say: ‘Do not panic, you are not alone". You may like it trifin, twinfin or single fin. You may like longboarding. Or surf-skating. Foams, softboards, mid-lengths or whatever you can ride with your feet. There is no turning back. Don’t fight against it. Don’t waste your forces. We embrace you. Ocean is your home and this will last forever.
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Free exchanges within 30 days
Happy customers 🙂
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Let customers speak for us
No puedo estar más contenta con mi conjunto de patalón corto y chaqueta de pana 🌋🤎✨
La tienda que una isla tan especial se merece 🌋
Calidad, atención cercana y muchísimo mimo en cada detalle. Latitud Fuego ya es un imprescindible para mí.
Encantada con todo lo que he comprado, gracias chicos ❤️🔥
Estoy encantada, es preciosa; se nota muchísimo la calidad en la textura y los detalles. El color neutro la hace súper combinable 🤍
Me encanta la filosofía de la marca: comodidad, buen tejido (100% algodón) y estilo a la vez. Tengo varias prendas y siempre acierto ❤️🔥
Gracias, Zoe y Geo, por traer a una isla tan especial una marca tan cuidada 🙏🏼
Perfect t shirt for enjoying Lanzarote lifestyle. Always a joy to discover Latitud fuego New stuff !!!🌊♥️
Fantástica tienda, los dueños son super amables y los productos una maravilla.
Preciosa sudadera, super cómoda, calentita y bonita! Estoy encantada, me compré yo una y le encantó a una amiga así que se la regalé por su cumple también!
Me encanta el color, gana muchísimo en persona. Latitud fuego no defrauda!
Preciosa! Siempre más bonitas en persona que en la web!
Latitud Fuego® Haría 🌴 is now open.
Latitud Fuego® is a local clothing brand which offers high quality standards for low impact living. 🌞 We produce our garments in Portugal and work together with local workshops in the Canary Islands. 🌋 We use organic cotton, water-based inks and recycled materials. Our concept store is located in Haría, 'the valley of the thousand palm trees' 🌴 close to César Manrique's home-studio in Lanzarote. You will also find a selection of second hand garments from international renowned brands such as Levi's, Carhartt, Polo or Patagonia. 🌊Selected handmade accessories, leather pieces, upcycled products, ceramics and organic wine. 🍷 Our curated books include art, design, crafts, photography, cycling and local guides. All surrounded by plants. 🙂
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