©NAMI SURF CLUB
#branding #strategy #narrative #artdirection #illustration and #clothing
This project begins with two partners, the Negrín Brothers, looking for a radical twist for their restaurant. Located in the north of Tenerife, Bajamar is a booming coastal town with a strong surfing heritage. Thus was born ©NAMI SURF CLUB and its positioning 'Après-surf kitchen & cocktails”.
The new brand combines a retro style of the American coast with Japanese details, consistent with its cuisine full of influences from the Canary Islands and from both continents: American and Asian. We developed an entire visual narrative for all the touch points with their audience. Furthermore, specially for club members, we designed this first capsule collection consisting of t-shirts, bags, caps and other accessories.
Go and say hi, the Negrin Brothers are always up for a few laughs and good food.
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Organic cotton t-shirt made in Portugal. Ecru.
Water-based screen printed in the Canary Islands.
Organic cotton cap made in Portugal.
Embroidered in the Canary Islands.
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Organic cotton t-shirt made in Portugal. Anthracite.
Water-based screen printed in the Canary Islands.
Travel bag made in Portugal. Raw.
Water-based screen printed in the Canary Islands.
Vintage keychains. White.
Several designs.
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Printed posters. 50x70.
Several designs.
Organic cotton crop t-shirt made in Portugal. Raw.
Water-based screen printed in the Canary Islands.
