This project begins with two partners, the Negrín Brothers, looking for a radical twist for their restaurant. Located in the north of Tenerife, Bajamar is a booming coastal town with a strong surfing heritage. Thus was born ©NAMI SURF CLUB and its positioning 'Après-surf kitchen & cocktails”. 

The new brand combines a retro style of the American coast with Japanese details, consistent with its cuisine full of influences from the Canary Islands and from both continents: American and Asian. We developed an entire visual narrative for all the touch points with their audience. Furthermore, specially for club members, we designed this first capsule collection consisting of t-shirts, bags, caps and other accessories. 

Go and say hi, the Negrin Brothers are always up for a few laughs and good food.